ICRTouch links with The Drink Exchange, an effective sales driving tool for hospitality clients. It enables your customers to use TouchPoint as an interactive sales driving event. The Drink Exchange turns a bar, pub or club into a stock market for an evening. Drinks prices rise and fall based upon what is being sold with trading graphics displayed on screens. It enables the client to dramatically increase sales and drive sales on specific lines at specific times whilst under the guise of great interactive fun for the customer. You can find further details on the website, www.drinkexchange.co.uk. There are a number of ICRTouch clients already benefiting from The Drink Exchange, such as Voodoo Rooms who say, “The setup was quick and easy, done remotely from the JDP offices, and it integrated seamlessly with our ICRTouch system.”